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Reddit Ads MCP Server

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Reddit Ads is Reddit's advertising platform that enables businesses to create and manage advertising campaigns across Reddit's network. Access campaign performance metrics, ad group management, audience targeting, creative management, and detailed advertising insights through the Reddit Ads API v3.

27 tools
Agent guide included
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AI Skill
SKILL.md

Domain knowledge for Reddit Ads — workflow patterns, data models, and gotchas for your AI agent.

Reddit Ads

Reddit Ads is account-scoped. Hierarchy: Account → Campaigns → Ad Groups → Ads. Reports and audiences are account-level.

Data Model

  • Accounts — ad accounts; all operations require account_id.
  • Campaigns — top-level ad campaigns with budget and targeting.
  • Ad Groups — groups of ads within a campaign; share targeting.
  • Ads — individual creatives within ad groups.
  • Custom Audiences — retargeting audiences.
  • Pixels — conversion tracking pixels.
  • Reports — performance metrics by granularity (day, campaign, etc.).

Planning & Targeting

  • No API forecasting: Reddit Ads API v3 does not expose CPM/CPC estimates, reach forecasts, or bid recommendations. Use community subscriber counts as an audience size proxy.
  • Interest targeting: Enumerate interests to discover targetable categories (Technology, Gaming, Business & Finance, etc.). Pass interest IDs to ad group targeting.
  • Community targeting: Search subreddits to find relevant communities. Subscriber counts give audience sizing. Pass community IDs to ad group targeting.
  • Funding instruments: A funding_instrument_id is required to create a campaign. Enumerate funding instruments first to get the ID.

Gotchas

  • account_id required: Every operation is scoped to an ad account. Enumerate accounts first.
  • Rate limit: ~60 requests/minute; throttle accordingly.

Tools in this Server (27)

Reddit Ads Add Audience Members

Add members to a custom audience. Members must be provided as SHA256 hashes for privacy. For emails: hash the lowercase, trimmed email address. For mo...

Reddit Ads Delete Ad

Delete (archive) a Reddit ad. The ad will be archived and cannot be reactivated.

Reddit Ads Delete Ad Group

Delete (archive) a Reddit Ads ad group. The ad group will be archived and cannot be reactivated.

Reddit Ads Delete Campaign

Delete (archive) a Reddit Ads campaign. The campaign will be archived and cannot be reactivated, but historical data will be preserved for reporting p...

Reddit Ads Delete Custom Audience

Delete a custom audience. This permanently removes the audience and all its members. Any ad groups using this audience for targeting will be affected.

Reddit Ads Fetch Account

Fetch detailed information about a specific Reddit Ads account including attribution settings and account configuration.

Reddit Ads Fetch Ad

Fetch detailed information about a specific Reddit ad including creative content, review status, and rejection reasons if applicable.

Reddit Ads Fetch Ad Group

Fetch detailed information about a specific Reddit Ads ad group including targeting settings, bid configuration, and schedule.

Reddit Ads Fetch Campaign

Fetch detailed information about a specific Reddit Ads campaign including status, budget, schedule, and targeting configuration.

Reddit Ads Fetch Custom Audience

Fetch detailed information about a specific custom audience including size, type, and configuration.

Reddit Ads Fetch Pixel

Fetch detailed information about a specific Reddit Pixel including status, installation code, and recent activity.

Reddit Ads Get Campaign Performance

Get campaign-level performance metrics including impressions, clicks, spend, CTR, CPC, conversions, and ROAS. Provides a quick overview of campaign ef...

Reddit Ads Get Report

Generate a detailed metrics report for Reddit Ads campaigns. Supports custom date ranges, granularity (daily/weekly/monthly), breakdowns by campaign/a...

Reddit Ads List Accounts

List all Reddit Ads accounts accessible to the authenticated user. Returns account IDs, names, currency, timezone, and attribution settings. This is t...

Reddit Ads List Ad Groups

List ad groups in a Reddit Ads account or campaign. Ad groups contain targeting settings and group related ads together. Returns ad group IDs, names, ...

Reddit Ads List Ads

List ads in a Reddit Ads account or ad group. Returns ad IDs, names, status, creative content, and review status.

Reddit Ads List Campaigns

List campaigns in a Reddit Ads account with filtering, pagination, and sorting. Returns campaign IDs, names, status, objectives, budgets, and schedule...

Reddit Ads List Custom Audiences

List custom audiences in a Reddit Ads account. Custom audiences allow targeting specific users based on email lists, mobile IDs, or website visitor da...

Reddit Ads List Funding

List billing methods (funding instruments) for a Reddit Ads account. Returns funding instrument IDs needed when creating campaigns, plus credit limits...

Reddit Ads List Interests

List all targetable interest categories for Reddit Ads. Returns interest IDs, names, and categories needed when configuring ad group targeting. Use to...

Reddit Ads List Pixels

List conversion pixels (Reddit Pixel) in a Reddit Ads account. Pixels are used to track website visitors and conversions. Returns pixel IDs needed for...

Reddit Ads Search Communities

Search targetable Reddit communities (subreddits) for ad campaigns. Returns community IDs, names, subscriber counts, categories, and descriptions. Use...

Reddit Ads Send Conversion Events

Send server-side conversion events to Reddit Ads Conversions API (CAPI). Use for tracking conversions that happen on your server (purchases, sign-ups,...

Reddit Ads Upsert Ad

Create or update a Reddit ad. Ads are the actual creative content that users see. When ad_id is provided, updates the existing ad. When omitted, creat...

Reddit Ads Upsert Ad Group

Create or update a Reddit Ads ad group. Ad groups contain targeting settings and group related ads together. When ad_group_id is provided, updates the...

Reddit Ads Upsert Campaign

Create or update a Reddit Ads campaign. When campaign_id is provided, updates the existing campaign. When omitted, creates a new campaign with the spe...

Reddit Ads Upsert Custom Audience

Create or update a custom audience. After creating, use reddit_ads_add_audience_members to add users to the audience. When audience_id is provided, up...

Frequently Asked Questions

What is the Reddit Ads MCP server?

Reddit Ads is Reddit's advertising platform that enables businesses to create and manage advertising campaigns across Reddit's network. Access campaign performance metrics, ad group management, audience targeting, creative management, and detailed advertising insights through the Reddit Ads API v3. It provides 27 tools that AI agents can use through the Model Context Protocol (MCP).

How do I connect Reddit Ads to my AI agent?

Add the MCPBundles server URL to your MCP client configuration (Claude Desktop, Cursor, VS Code, etc.). The URL format is: https://mcp.mcpbundles.com/bundle/reddit-ads. Authentication is handled automatically.

How many tools does Reddit Ads provide?

Reddit Ads provides 27 tools that can be called by AI agents, along with a SKILL.md that gives your AI agent domain knowledge about when and how to use them.

What authentication does Reddit Ads require?

Reddit Ads uses One-click sign in. Reddit Ads requires credentials. Connect via MCPBundles and authentication is handled automatically.

Setup Instructions

Connect Reddit Ads to any MCP client in minutes

https://mcp.mcpbundles.com/bundle/reddit-ads

What is MCP?

Model Context Protocol lets AI tools call external capabilities securely through a single URL. This bundle groups tools behind an MCP endpoint that many clients can use.

Use this bundle in 3 steps

  1. Copy the MCP URL above
  2. Open your AI tool and add a new MCP/connector
  3. Paste the URL and follow any auth prompts

Claude Desktop Users

Skip the manual setup! Use the .mcpb file format for one-click installation. Check the Claude Desktop tab for setup instructions.

Pick your tool tab for exact steps

Select ChatGPT, Cursor, Claude Code, or another tab for copy-paste config.

Ready to use Reddit Ads?

Sign in to connect your credentials and start running tools from the chat.

Reddit Ads MCP Server & Skill — 27 Tools